Privacy policy

HOK Makeup & HOK Squad Affiliate Program

Last Updated: 21 January 2026

INTRODUCTION

This Privacy Policy describes how HOK Beauty Private Limited (“HOK Makeup”, “we”, “us”, or “our”) collects, uses, stores, and discloses personal information when you visit or make a purchase from hokmakeup.com (the “Site”), or when you participate in the HOK Squad Affiliate Program.

By using our website, services, or participating in the HOK Squad affiliate program, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please discontinue use of the Site or the affiliate program.

SECTION 1 – WHAT INFORMATION DO WE COLLECT?

1.1 Information Collected From Customers

When you purchase something from our store, we collect personal information such as your name, billing address, shipping address, email address, phone number, and payment details to process your order.

When you browse our website, we automatically receive your IP address to help us understand your browser and operating system and improve our website experience.

With your permission, we may send you marketing emails about our products, offers, or updates.

1.2 Information Collected From Affiliates (HOK Squad)

When you register for the HOK Squad affiliate program, we may collect the following information:

Name, email address, phone number, and address
Social media handles, profile URLs, and engagement metrics
Bank account details and payment-related information
KYC details (where required by law)
IP address, device, and browser information
Affiliate performance data such as clicks, impressions, conversions, and commissions

This information is required to manage affiliate accounts, track performance, and process payouts.

SECTION 2 – CONSENT

How Do You Give Consent?

When you provide personal information to complete a transaction, verify payment, place an order, arrange delivery, or sign up for the affiliate program, you consent to our collection and use of that information for those specific purposes.

For secondary purposes such as marketing, we will either ask for explicit consent or provide an option to opt out.

How Do You Withdraw Consent?

If you change your mind after opting in, you may withdraw your consent for us to contact you or continue using your information at any time by contacting:

Customers: support@hokmakeup.com
Affiliates: affiliate@hokmakeup.com

Withdrawal of consent may limit your ability to use certain services or participate in the affiliate program.

SECTION 3 – USE OF PERSONAL INFORMATION

We use personal and sensitive information to:

Process and fulfill customer orders
Manage customer accounts and support requests
Operate and manage the HOK Squad affiliate program
Track affiliate performance and commissions
Process payouts and payments
Communicate updates, offers, and campaigns
Improve website functionality and user experience
Comply with legal and regulatory obligations

SECTION 4 – DISCLOSURE OF INFORMATION

We may disclose personal information if required by law or if you violate our Terms of Service.

We may also share information with:

Shopify and related service providers
Payment gateways and logistics partners
Technology vendors supporting website and affiliate operations
Government or regulatory authorities when legally required

We do not sell or rent personal or sensitive information to third parties.

In the event of a merger, acquisition, or restructuring, your information may be transferred to the new entity in accordance with applicable laws.

SECTION 5 – SHOPIFY

Our store is hosted on Shopify Inc., which provides the e-commerce platform allowing us to sell products and services.

Your data is stored through Shopify’s data storage, databases, and applications on secure servers protected by firewalls.

Payment Information

If you choose a direct payment gateway, Shopify encrypts your credit card information in compliance with PCI-DSS standards. Transaction data is retained only as long as necessary to complete your purchase and is then deleted.

For more information, you may review Shopify’s:

SECTION 6 – THIRD-PARTY SERVICES AND LINKS

Third-party providers used by us collect, use, and disclose your information only to the extent necessary to perform their services.

Some third-party providers may operate in jurisdictions different from yours, and your information may be subject to local laws of those jurisdictions.

Once you leave our website or are redirected to a third-party website, you are no longer governed by this Privacy Policy. We encourage you to read the privacy policies of any third-party sites you visit.

SECTION 7 – SECURITY

We take reasonable precautions and follow industry best practices to protect personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction.

Sensitive data such as payment information is encrypted using SSL technology and stored with AES-256 encryption. While no system is 100% secure, we comply with PCI-DSS requirements and accepted security standards.

SECTION 8 – COOKIES

We use cookies to improve user experience and track website usage. Cookies used may include:

_session_id – stores session information
_shopify_visit – tracks number of visits
_shopify_uniq – counts visits per customer
cart – stores cart contents
_secure_session_id – session security
storefront_digest – password-protected access

You may disable cookies through your browser settings, though some features may not function properly.

SECTION 9 – AGE OF CONSENT

By using this site or participating in the affiliate program, you confirm that you are at least the age of majority in your jurisdiction. We do not knowingly collect information from minors.

SECTION 10 – CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time. Changes take effect immediately upon posting on the website.

If material changes are made, we will update this page to reflect what information we collect, how it is used, and under what circumstances it may be disclosed.